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Raft.Agency

White-Label PPC Support

Your client. Your agency. Our PPC expertise.

White-label Google Ads support for marketing agencies that need specialist PPC strategy, execution and optimisation without building the team in-house.

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White-label PPC services

White-label PPC support, without building another team.

Your agency already owns the client relationship. You shouldn’t have to build an entire PPC department to deliver great Google Ads work.

Raft works behind the scenes as an extension of your team, providing white-label PPC strategy, campaign management, optimisation, conversion tracking and technical support under your agency’s direction.

You stay client-facing. We handle the PPC delivery.

The challenge

When PPC isn’t your core service, delivery can get complicated.

  • Your team is stretched across too many client accounts.
  • You have clients asking for Google Ads but don’t have the specialist resource in-house.
  • You can sell PPC, but don’t want the overhead of hiring another full-time specialist.
  • Existing campaigns need technical troubleshooting or optimisation.
  • Tracking, GA4 or GTM issues are slowing down delivery.
  • You need reliable PPC fulfilment without handing the client relationship to another agency.

Raft gives your team the specialist PPC capacity to deliver the work without adding another layer of complexity.

What we handle

What our white-label PPC support can cover

04

Reporting & Insights

Clear performance reporting and practical analysis your team can put in front of the client.

05

Overflow PPC Support

Additional PPC capacity when your internal team is stretched or you need specialist support on a difficult account.

Supporting Shopify clients? We also handle Shopify tracking and Google Ads integration as part of PPC fulfilment for agencies.

How it works

You stay client-facing. We stay behind the scenes.

  1. 01

    You bring the client

    Your agency owns the relationship and remains the primary point of contact.

  2. 02

    We handle the PPC

    We work behind the scenes on strategy, setup, optimisation, tracking and troubleshooting.

  3. 03

    You deliver the work

    You present the strategy and results under your own agency branding.

  4. 04

    We keep supporting you

    As the account evolves, we’re there to handle the technical and execution-heavy work.

Your brand. Your client relationship. Your pricing. Our PPC expertise.

Why Raft

A PPC team without the payroll.

Specialist PPC expertise

Deep focus on Google Ads, tracking and performance marketing.

Behind-the-scenes delivery

We work under your agency’s direction and stay out of the client relationship unless you want otherwise.

Flexible support

Use us for individual projects, ongoing account management or overflow capacity.

Technical + strategic

Campaign execution combined with the measurement infrastructure behind it.

Agency-friendly

Designed to complement your existing team rather than compete with it.

Clear communication

Practical updates, actionable recommendations and no unnecessary complexity.

Questions agencies ask

Built to work alongside your agency.

Will Raft communicate directly with our clients?+

Not unless you want us to. The model is designed around your agency remaining client-facing.

Can we use our own branding?+

Yes. The service is designed as behind-the-scenes PPC fulfilment so your agency remains at the centre of the client relationship.

Can you help with existing accounts?+

Yes. Support can include audits, optimisation, tracking troubleshooting, campaign management and ongoing PPC fulfilment.

Do we have to outsource everything?+

No. You can use Raft for specific projects, selected accounts or ongoing PPC support depending on what your team needs.

Who this is for

White-label PPC support for agencies that…

  • Want to add Google Ads to their service offering.
  • Need additional PPC delivery capacity.
  • Are tired of managing every account internally.
  • Need specialist help with difficult Google Ads accounts.
  • Want PPC expertise without hiring another full-time employee.
  • Need technical tracking support alongside campaign management.

Need PPC capacity without building another team?

Tell us what you’re looking to outsource and we’ll work out how Raft can support your agency.

Talk to Us

No complicated process. Just tell us what you need help with.