A
Account Structure & Campaign Setup
- Campaign organisation
- Budget allocation
- Bidding strategies
- Account settings and configuration
Google Ads Audit — From £279
Know What’s Working. What’s Wasting Budget. And What to Fix Next.
An independent, structured review of your Google Ads account designed to uncover wasted spend, tracking gaps, and missed opportunities — with clear, practical recommendations you can act on. Delivered by a small team with 9+ years of Google Ads and tracking experience.
Who it’s for
A clear view before the next decision.
- Businesses currently running Google Ads but unsure whether their budget is being used effectively.
- Businesses experiencing declining performance, high acquisition costs, or inconsistent results.
- Businesses concerned about inaccurate conversion tracking or unreliable reporting.
- Businesses considering hiring a Google Ads specialist or agency.
- Businesses wanting an independent expert review before committing to ongoing management.
What’s included
Six areas. One practical view.
A systematic review of the account, the measurement behind it, and the opportunities worth prioritising.
B
Keywords, Search Terms & Targeting
- Keyword quality and relevance
- Search term analysis
- Negative keyword opportunities
- Audience and geographic targeting
C
Ad Performance & Messaging
- Ad copy effectiveness
- Asset quality
- Relevance and alignment with landing pages
- Opportunities to improve click-through and conversion rates
D
Conversion Tracking & Attribution
- Google Ads conversion tracking
- GA4 and GTM configuration
- Conversion accuracy
- Tracking gaps and attribution concerns
E
Budget Efficiency & Performance Opportunities
- Wasted spend
- Underperforming campaigns
- Missed opportunities
- Areas requiring optimisation
F
Prioritised Action Plan
- Clear recommendations
- What to fix first
- What to test next
- Practical next steps based on account findings
The audit workflow
Clear from first enquiry to final decision.
01
Request Your Audit
Submit the enquiry form and tell us about your business and current Google Ads challenges.
02
We Review Your Requirements
We assess your goals, account situation, and what you want the audit to uncover.
03
Secure Account Access
Once confirmed, we arrange the appropriate access to your Google Ads account and any relevant tracking platforms.
04
We Conduct the Audit
We systematically review your campaigns, targeting, budget allocation, tracking, and performance opportunities.
05
Receive Your Findings
You receive a structured audit with clear observations, prioritised recommendations, and practical next steps.
06
Decide What Happens Next
Implement the recommendations yourself, ask us questions, or explore working with Raft Agency on ongoing Google Ads management or another eligible service.
No lock-in. No long-term commitment required.
What you receive
Findings you can understand and act on.
The audit focuses on clear observations and priorities. It does not promise or guarantee a specific performance outcome.
- A structured review of your Google Ads account
- Identified areas of wasted spend and inefficiency
- Tracking and attribution observations
- Campaign and targeting recommendations
- Prioritised action points
- Clear next steps based on your business goals
Pricing & credit
Google Ads Audit
Lead-Generation (Small or Large)
Flat £279
E-commerce (Small or Large)
Flat £349
No lock-in. No long-term commitment required.
Completely transparent pricing. No hidden fees, no catches — what you see is what you get.
Bonus: Your audit fee is 100% credited towards your first month’s management retainer if you decide to work with us.*
* Excludes website design services.
The credit is applied to eligible future services. It is not a cash refund.
The credit applies when you proceed with an eligible Raft Agency service after completing the audit.
Questions, answered
Google Ads Audit FAQs.
What is included in the Google Ads Audit?
The audit reviews account structure, campaign setup, keywords, search terms, targeting, ads, assets, budgets, bidding, conversion tracking, attribution, and performance opportunities. You receive prioritised recommendations and practical next steps.
How much does the audit cost?
Lead-Generation audits are a flat £279 and E-commerce audits are a flat £349. Raft Agency will confirm the scope and cost before work begins.
Do I need to commit to ongoing management?
No. There is no lock-in or long-term commitment. You can use the findings independently, ask us questions, or discuss ongoing support if it would be useful.
How long does the audit take?
Timing depends on the size and complexity of the account and the platforms involved. We will confirm the expected timescale after reviewing your requirements and before the audit begins.
What access do you need?
We will arrange the appropriate access to your Google Ads account and, where relevant, platforms such as GA4 and Google Tag Manager. We will confirm exactly what is needed before the review starts.
Can I implement the recommendations myself?
Yes. The findings are designed to be clear and practical, so you or your existing team can act on them. Implementation by Raft Agency can be discussed separately if required.
What happens if I decide to work with Raft Agency afterward?
If you proceed with an eligible ongoing Raft Agency service after the audit, your audit fee is 100% credited towards your first month’s management retainer.
Is the audit fee refundable?
The audit fee pays for the completed audit service and is not a cash refund. If you proceed with an eligible ongoing Raft Agency service after the audit, the full fee is instead applied as a credit towards your first month’s management retainer.
Ready for clarity?
Ready to Understand What’s Really Happening in Your Google Ads Account?
Get a clear picture of what’s working, what’s wasting budget, and what to fix next.
Request Your Audit — From £279Request your audit
Tell us what you want the account to reveal.
Share a little about your business, your current campaigns, and the questions you want answered. We’ll review your requirements and confirm the scope, price, and expected timescale before work begins.