Selected campaign results
Every account has a different goal. Some are built to generate profitable sales, while others focus on bringing in qualified enquiries. Here are selected campaign snapshots from Google Ads accounts I have managed across eCommerce and lead generation.
These are individual historical campaign snapshots, shown in context. They are not cumulative agency-wide totals, guaranteed outcomes, or typical results for every account.
For eCommerce brands, the focus is not simply on driving traffic. It is about turning advertising spend into measurable purchases, stronger revenue, and efficient returns.
eCommerce campaign
A high-volume eCommerce campaign focused on generating purchases while maintaining an efficient cost per conversion and strong reported return on advertising spend.
eCommerce campaign
A purchase-focused campaign combining scale, efficient acquisition costs, and a strong reported return on advertising spend.
eCommerce campaign
A selected historical campaign snapshot showing strong purchase volume relative to spend and an exceptionally high reported return on advertising spend. It is not a guaranteed, typical, or expected outcome.
eCommerce campaign
A purchase-focused campaign delivering substantial reported sales volume while maintaining an efficient cost per conversion.
For service-based businesses, the goal is to generate meaningful enquiries through campaigns built around search intent, visibility, conversion tracking, and cost efficiency.
Lead generation campaign
A lead generation campaign focused on attracting relevant search traffic and converting intent into measurable enquiries.
Lead generation campaign
A focused lead generation campaign that generated measurable conversions from a controlled advertising budget.
Lead generation campaign
A larger lead generation campaign focused on generating conversion volume through sustained paid search activity and ongoing optimisation.
Raft Agency / Results
Selected campaign snapshots, presented clearly and in context.
Clearer performance
Campaign performance should be easy to understand, not buried in dashboards. Raft Agency brings strategy, tracking, and results together in a clear view of what is working and where there is room to improve.
Let’s talk about your goals