We help eCommerce brands and growing businesses get more from Google Ads—with smarter campaigns, cleaner tracking, and strategies built around actual business goals.
9+ Years of Google Ads Experience
Search, Shopping, PMax, Display & YouTube
eCommerce & Lead Generation
Campaigns, Tracking & Analytics
A few of the brands connected to the work.
Selected campaign results
A selection of Google Ads campaign snapshots across eCommerce and lead generation, focused on the metrics that matter.
View Our WorksClients work directly with the people running their campaigns and building what's around them.
Trusted by clients
across the UK, US & Australia
Clicks are easy to buy. Understanding what actually drives sales and leads is where things get interesting.
Good decisions are hard when conversion tracking is patchy, attribution is unclear, Merchant Center data is unreliable, or reporting doesn’t match what the business sees. We bring the campaigns and measurement together—so performance makes sense.
What we do
Six focused services that connect campaigns, commerce, product data, design, and measurement where it matters.
01
From campaign structure and targeting to ongoing optimisation, we build and manage Google Ads campaigns around the metrics that matter—sales, qualified enquiries, and sustainable growth.
Explore Google Ads ManagementIncluded
02
Reliable measurement across GTM, GA4, Google Ads, enhanced conversions, and eCommerce journeys.
Explore ServiceIncluded
03
Practical tracking and advertising integrations built around the full Shopify purchase journey.
Explore ServiceIncluded
04
Product feed setup, disapproval support, and practical fixes that keep products eligible to show.
Explore ServiceIncluded
05
Clean, fast websites designed to support your campaigns and turn visits into enquiries and sales.
Explore ServiceIncluded
06
White-label Google Ads support for marketing agencies that need specialist PPC strategy, execution and optimisation without building the team in-house.
Explore White-Label PPCIncluded
Focused review
from £279
Know what’s working, what’s wasting budget, and what to fix next.
A structured review of your Google Ads campaigns, account setup, conversion tracking, targeting, and performance opportunities — delivered with clear, practical recommendations.
Request Your AuditFlexible support
Sometimes better performance comes from connecting the right services. You may need Google Ads management alongside conversion tracking, or Shopify support together with Merchant Center optimisation. We can bring the right combination together under one practical strategy.
Tell us what you need, and we’ll help you work out the right approach.
Contact NowAbout Raft
More than nine years of experience across agencies, in-house marketing teams, eCommerce businesses, and international advertising environments means we understand the platforms—and what businesses need from them.
Raft.
Founder-led.
Broadly experienced.
Meet the founder
I’ve spent more than nine years working across Google Ads, paid media, analytics, and conversion tracking—and I still enjoy getting into the detail of why something is or isn’t working.
That experience spans agency teams, in-house roles, eCommerce businesses, lead-generation campaigns, and international clients across the US, UK, and Australia.
Raft is where I bring those different perspectives together: commercial campaign thinking, strong technical tracking knowledge, and advice that stays clear and useful.
Why Raft
Campaigns don’t exist in isolation. We look at the platform, the website, the measurement, and the business behind all three.
No unnecessary layers, confusing handovers, or complicated communication chains. Just clear advice, practical recommendations, direct communication, and straightforward execution.
Technical expertise
The tools only work when they work together. We know where the handoffs break—and how to fix them.
Experience & industries
From long-consideration services to fast-moving product catalogues, the approach changes with the business model.
How we work
We get clear on the business, the account, and what success needs to look like.
We decide what to fix, test, build, or simplify—and in what order.
We keep improving campaigns and measurement using evidence, not guesswork.
Start a conversation
Tell us what’s working, what isn’t, or what you’re finding difficult to measure.